News

30 million adults claim to own a DAB Radio, up 14% Year on Year. In an average week, digital listening accounts for 444 million hours; DAB has a 70% share of digital listening hours, DTV 12% and Online 18%.

Digital radio audience has continued to grow slightly, from 56% in Q4 2015 to 57% in Q1 2016. The share of radio listening going to digital sources has been steadily rising for years, most recently from 39.6% in Q1 2015 to 44.1% in Q1 2016.

WorldDAB has announced the foundation of a new Automotive User Experience (UX) Group. The group will focus on improving the user experience for in-car DAB radios and understanding the impact of future technology trends.

The new Mirage Juro benefits from a new multi-functional steering and a radio DAB radio.

Ownership of a DAB digital radio increased to 55.7% of the population, with 30 million adults now claiming to own a DAB radio, an increase of 14% year on year.

According to Rajar Q1 2016 data released today, digital radio listening has sustained its long term growth to reach a new high of 44.1%. Digital listening in car grew by 32.5% to 21.2% of all listening (from 16% in Q1 2015), boosted by growth in new cars being fitted with digital radio as standard to over 80% in Q1 2016.

The car comes complete with touchscreen, sat-nav, DAB radio and Bluetooth.

For the first time, digital listening in home increased to over 50%, with 51.5% of all radio listening in home being to a digital platform, ahead of listening on AM/FM (48.5%).

Overall, 30 million people (57%) tune in to radio via a digitally enabled receiver - DAB, television or online - with the share of all radio listening via a digital platform standing at 44.1%, up from 39.6% for the corresponding period last year. The digital share is comprised of DAB share at 30.9%, digital TV at 5.4% and listening online or via an app at 7.8%.

For the first time, digital listening in the home has moved past the halfway mark. 51.5% of all radio listening in UK households now occurs on a digital platform, ahead of listening on AM/FM (48.5%).