Switzerland - Automotive - History
25.06.2015
70% of the Swiss population listens to the radio in the car and Switzerland has the highest DAB outdoor coverage of any country. 99% of its population is covered and it has a clear migration strategy for the move from FM to DAB and from DAB to DAB+.
According to leading automakers DAB + counts already more than 60 percent of all new Swiss vehicles as standard.
The following vehicle brands offer in Switzerland cars with DAB+:
| Brand | Standard | Extra Charge | Extra Charge |
|---|---|---|---|
| Number Models | CHF (approx) | Number Models | |
| Audi | 38 | 400-600 | 8 |
| BMW | all | ||
| Citroën | Special Editions | 200-300 | 7 |
| Fiat | 1 | ||
| Ford | all (from October 2015) | ||
| Hyundai | 2200 (with navigation) | all | |
| Jaguar / Land Rover | 400-600 | all | |
| Lexus | 9 | all | |
| Mercedes | with navigation incl. | all | |
| Mini | 100-200 | all | |
| Opel | 7 | 200-300 | 10 |
| Peugeot | 300 | all | |
| Renault | 5 | 100 | 7 |
| Seat | all | ||
| Skoda | with navigation incl. | 7 | |
| Toyota | all | ||
| Volvo | 200-300 | all | |
| VW | 4 | 200-300 | all |
Status: June 2015
Source: MCDT, survey of best-selling car brands
22.06.2015
70% of the Swiss population listens to the radio in the car and Switzerland has the highest DAB outdoor coverage of any country. 99% of its population is covered and it has a clear migration strategy for the move from FM to DAB and from DAB to DAB+.
By the end of 2013, over 100,000 vehicles sold in Switzerland could receive DAB+ radio. The growth in DAB+ car radios has been particularly sharp. Leading car manufacturers report that DAB+ is now fitted as standard in 30 to 50% of all new cars nationwide. DAB/DAB+ is available in almost all car brands sold in Switzerland.
New cars are also being fitted with DAB+ tuners as an option, while older cars can be retrofitted with the new technology. Over 95,000 DAB+ car radios have been sold by the end of 2013.
For a seamless in-car user experience, service following is seen as key in Switzerland, and the public broadcaster SRG SSR has pioneered this issue. SRG SSR has also defined two regions for test drives, working in close collaboration with the car manufacturer industry (Audi, VW, Skoda, JVC, Kenwood and Clarion).
29.09.2014
70% of the Swiss population listens to the radio in the car and Switzerland has the highest DAB outdoor coverage of any country. 99% of its population is covered and it has a clear migration strategy for the move from FM to DAB and from DAB to DAB+.
By the end of 2013, over 100,000 vehicles sold in Switzerland could receive DAB+ radio by the end of 2013. The growth in DAB+ car radios has been particularly sharp. Leading car manufacturers report that DAB+ is now fitted as standard in 30 to 50% of all new cars nationwide. DAB/DAB+ is available in almost all car brands sold in Switzerland.
New cars are also being fitted with DAB+ tuners as an option, while older cars can be retrofitted with the new technology. Over 95,000 DAB+ car radios have been sold by the end of 2013.
For a seamless in-car user experience, service following is seen as key in Switzerland, and the public broadcaster SRG SSR has pioneered this issue. SRG SSR has also defined two regions for test drives, working in close collaboration with the car manufacturer industry (Audi, VW, Skoda, JVC, Kenwood and Clarion).