Switzerland - Automotive - History
22.06.2015
70% of the Swiss population listens to the radio in the car and Switzerland has the highest DAB outdoor coverage of any country. 99% of its population is covered and it has a clear migration strategy for the move from FM to DAB and from DAB to DAB+.
By the end of 2013, over 100,000 vehicles sold in Switzerland could receive DAB+ radio. The growth in DAB+ car radios has been particularly sharp. Leading car manufacturers report that DAB+ is now fitted as standard in 30 to 50% of all new cars nationwide. DAB/DAB+ is available in almost all car brands sold in Switzerland.
New cars are also being fitted with DAB+ tuners as an option, while older cars can be retrofitted with the new technology. Over 95,000 DAB+ car radios have been sold by the end of 2013.
For a seamless in-car user experience, service following is seen as key in Switzerland, and the public broadcaster SRG SSR has pioneered this issue. SRG SSR has also defined two regions for test drives, working in close collaboration with the car manufacturer industry (Audi, VW, Skoda, JVC, Kenwood and Clarion).
29.09.2014
70% of the Swiss population listens to the radio in the car and Switzerland has the highest DAB outdoor coverage of any country. 99% of its population is covered and it has a clear migration strategy for the move from FM to DAB and from DAB to DAB+.
By the end of 2013, over 100,000 vehicles sold in Switzerland could receive DAB+ radio by the end of 2013. The growth in DAB+ car radios has been particularly sharp. Leading car manufacturers report that DAB+ is now fitted as standard in 30 to 50% of all new cars nationwide. DAB/DAB+ is available in almost all car brands sold in Switzerland.
New cars are also being fitted with DAB+ tuners as an option, while older cars can be retrofitted with the new technology. Over 95,000 DAB+ car radios have been sold by the end of 2013.
For a seamless in-car user experience, service following is seen as key in Switzerland, and the public broadcaster SRG SSR has pioneered this issue. SRG SSR has also defined two regions for test drives, working in close collaboration with the car manufacturer industry (Audi, VW, Skoda, JVC, Kenwood and Clarion).
23.05.2014
70% of the Swiss population listens to the radio in the car. Switzerland has the highest DAB outdoor coverage for any country. 99% of its population is covered and it has a clear migration strategy for the move from FM to DAB and from DAB to DAB+. For a seamless in-car user experience Service Following is seen as key in Switzerland, and the public broadcaster SRG SSR has pioneered this issue. SRG SSR has also defined two regions for test drives, working in close collaboration with the car manufacturer industry (Audi, VW, Skoda, JVC, Kenwood and Clarion).
- The growth in DAB+ car radios has been particularly sharp. New cars are being fitted with DAB+ tuners as an option, while older cars can be retrofitted with the new technology. More and more models now offer DAB+ as standard.
- Over 95,000 DAB+ car radios have been sold to date
- DAB/DAB+ is available in the following brands in Switzerland: Audi, BMW, Mercedes, VW, Skoda, Fiat, Toyota, Opel, Volvo, Mini, Jaguar and Range Rover
Automobile Workshops
The installation of DAB+ radios in cars is seen as an important indicator of the success of digital radio, especially in terms of the switch from FM to the advanced digital medium. MCDT is therefore joining forces with the German ARD Projektbüro Digitalradio to host the first International Automobile Workshop in Zurich. Leading figures from the political arena and from the automotive manufacturing and retailing sectors will meet in May to discuss common approaches to accelerating the spread of DAB+ listening on Europe's roads. Distinguished speakers from Switzerland and abroad are expected at the event, including Nancy Wayland-Bigler, Vice Director and Head of the Media and Post Division of the Federal Office of Communications (OFCOM), and Andreas Burgener, Director of auto-schweiz, the association of Swiss auto importers.
In the summer 2013 saw the meeting in Zurich of around 80 representatives of the Swiss automotive industry, the Federal Office of Communications OFCOM, the Federal Roads Office FEDRO, SRG SSR, SwissMediaCast, Romandie Médias, the German Fraunhofer-Institut research organisation, and ARD. Participants were unanimous in their support for DAB+ car radio, and plan to join forces to support its continued growth.