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Radio Energic is the pioneer of digital radio and number 1 for progressive advertisers

26.04.2024 - Czechia Czechia

The Czech airwaves are enriched with a new radio station, which broadcasts on the DAB+ digital platform. One of the goals of Radio Energic is to attract younger listeners who do not listen to radio because they are unable to choose from the current offer. The pioneer of the use of DAB+ technology within mainstream music hit stations is Radio Energic. Radio Energic is a progressive radio station with a mainstream format appealing to women and men in the 20-40 year old target group. Mainly from cities with an emphasis on Prague and Central Bohemia, North East Bohemia, Brno and Ostrava. The signal is along the entire length of the motorways, and it is in digital quality without the need for re-tuning. "You don't have to be connected to the internet in the car and thanks to the DAB+ tuner, which is already a standard part of car radios, and dynamic music programmed for travelling, you have companions in the car," says Tomas Vesely, Managing Director and Programme Director of Radio Energic, in an interview.

(Metro.cz) Read more