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Digital Radio Day notes continued decline in FM

25.03.2024 - Belgium Belgium

On March 12, maRadio.be, an organisation representing about 90% of Belgium’s public and private French-speaking radio stations, celebrated Digital Radio Day. The organization presented the results of the 6th survey by Ipsos on the digital transition in the Fédération Wallonie-Bruxelles. maRadio.be also celebrated its first decade of promoting radio in the South of Belgium and Brussels. According to the Ipsos survey, for the first time, the number of digital listeners equals the FM audience. “It took only a few years for digital channels to find their way on the radioscape,” commented Eric Adelbrecht, CEO of maRadio.be. “FM accounted for 82% of the total listening volume in 2018. Today, it is 54%. We expect that sometime this year, DAB+ listening will surpass FM.”

(RedTech) Read more