Switzerland - Marketing - History

10.11.2014

Marketing activities to support DAB+ in Switzerland began in 2006.

The successful ‘Digital radio. Better radio. With DAB+’ campaign was continued in 2013. The campaign included TV ads, radio set promotions, online promotion and the use of social media.The multi-platform campaign which was a first of it’s kind in Switzerland, ran on television, radio, posters, digitally (website, banners and as interstitial ads on smartphones), as well as on Facebook and YouTube social media. A broad ra

nge of activities on the part of private and public radio stations alike supported the innovative campaign.

This campaign was followed by transmedia campaign ‘DAB+ Jack Parker’.

Automotive sector marketing includes a new digital radio flyer and demo ad. The flyer is offered to car dealers and retailers as information for customers. It contains a QR code which, when scanned, takes the user straight to the demo ad, where they can experience outstanding DAB+ sound quality for themselves.MCDT, the Swiss digital radio marketing agency, works closely with manufacturers, importers, the trade and automotive manufacturers to provide technical information, run marketing campaigns and hold events to bring automotive manufacturers and dealers together to promote digital radio.

DAB+ Promotional Videos