Switzerland - Marketing - History

16.05.2017

Marketing activities to support DAB+ in Switzerland began in 2006.

Switzerland:  national marketing campaign to promote DAB+
To support the transition to DAB+, the Federal Office of Communications (OFCOM) will launch an information campaign. It has issued a public invitation to tender to appoint the agency to set up such a campaign at the national level. Aims of the campaign are to raise awareness, encourage listening and increase the number of radio stations broadcast via DAB+ in households and in vehicles. The campaign will run throughout 2017 and 2018, with a budget of 4 million francs for the two years.  The award decision is expected in November 2016 and the campaign will begin no later than early 2017.

Previous campaigns

The successful ‘Digital radio. Better radio. With DAB+’ campaign was continued in 2013. The campaign included TV ads, radio set promotions, online promotion and the use of social media. The multi-platform campaign which was a first of its kind in Switzerland, ran on television, radio, posters, digitally (website, banners and as interstitial ads on smartphones), as well as on Facebook and YouTube social media. A broad range of activities on the part of private and public radio stations alike supported the innovative campaign.

This campaign was followed by transmedia campaign ‘DAB+ Jack Parker’.

Automotive sector marketing includes a new digital radio flyer and demo ad. The flyer is offered to car dealers and retailers as information for customers. It contains a QR code which, when scanned, takes the user straight to the demo ad, where they can experience outstanding DAB+ sound quality for themselves. MCDT, the Swiss digital radio marketing agency, works closely with manufacturers, importers, the trade and automotive manufacturers to provide technical information, run marketing campaigns and hold events to bring automotive manufacturers and dealers together to promote digital radio.

 

2016 Marketing Campaign with Ford

DAB+ to the chants of fans: write your encouraging message to the Swiss team and win the Ford Galaxy Van Fan

26.05.2016

Marketing activities to support DAB+ in Switzerland began in 2006.

The successful ‘Digital radio. Better radio. With DAB+’ campaign was continued in 2013. The campaign included TV ads, radio set promotions, online promotion and the use of social media. The multi-platform campaign which was a first of its kind in Switzerland, ran on television, radio, posters, digitally (website, banners and as interstitial ads on smartphones), as well as on Facebook and YouTube social media. A broad range of activities on the part of private and public radio stations alike supported the innovative campaign.

This campaign was followed by transmedia campaign ‘DAB+ Jack Parker’.

Automotive sector marketing includes a new digital radio flyer and demo ad. The flyer is offered to car dealers and retailers as information for customers. It contains a QR code which, when scanned, takes the user straight to the demo ad, where they can experience outstanding DAB+ sound quality for themselves. MCDT, the Swiss digital radio marketing agency, works closely with manufacturers, importers, the trade and automotive manufacturers to provide technical information, run marketing campaigns and hold events to bring automotive manufacturers and dealers together to promote digital radio.

 

2016 Marketing Campaign with Ford

DAB+ to the chants of fans: write your encouraging message to the Swiss team and win the Ford Galaxy Van Fan

22.09.2015

Marketing activities to support DAB+ in Switzerland began in 2006.

The successful ‘Digital radio. Better radio. With DAB+’ campaign was continued in 2013. The campaign included TV ads, radio set promotions, online promotion and the use of social media. The multi-platform campaign which was a first of its kind in Switzerland, ran on television, radio, posters, digitally (website, banners and as interstitial ads on smartphones), as well as on Facebook and YouTube social media. A broad range of activities on the part of private and public radio stations alike supported the innovative campaign.

This campaign was followed by transmedia campaign ‘DAB+ Jack Parker’.

Automotive sector marketing includes a new digital radio flyer and demo ad. The flyer is offered to car dealers and retailers as information for customers. It contains a QR code which, when scanned, takes the user straight to the demo ad, where they can experience outstanding DAB+ sound quality for themselves. MCDT, the Swiss digital radio marketing agency, works closely with manufacturers, importers, the trade and automotive manufacturers to provide technical information, run marketing campaigns and hold events to bring automotive manufacturers and dealers together to promote digital radio.

DAB+ Promotional Videos

DAB in Switzerland

DAB+ in Switzerland - Bayerischer Rundfunk campaign