Norway - Marketing - History
23.03.2015
Information to the public is co-ordinated, and partly performed, by Digitalradio Norway which is owned by public broadcaster NRK and Norway's no.1 commercial broadcaster, P4.
Ongoing campaigns to inform the public about the transition to broadcast digital radio have mainly used the radio as their medium. These have frequently been on air on commercial radio stations and on NRK's radio and TV-channels. Digitalradio Norway also operates www.radio.no, which includes news, D
AB coverage maps, how-to articles and videos, as well as information about the growing DAB channel selection in Norway. Digitalradio Norway also uses promoters whose role is to visit car and electronic dealers and advise on DAB and assist on any marketing activities.
To encourage commercial companies to maximise their efforts in promoting digital radio, commercial radio broadcasters offer copromotion opportunities, with on-air DAB-related campaigns which have proven to be very effective in increasing the awareness of DAB with consumers. The main focus in 2014 is on ensuring availability of DAB in-car adaptors and securing a network of competent installers, and this focus is reflected in marketing and information activities.
15.10.2014
Information to the public is co-ordinated, and partly performed, by Digitalradio Norway which is owned by public broadcaster NRK and Norway's no.1 commercial broadcaster, P4.
Ongoing campaigns to inform the public about the transition to broadcast digital radio have mainly used the radio as their medium. These have frequently been on air on commercial radio stations and on NRK's radio and TV-channels. Digitalradio Norway also operates www.radio.no, which includes news, DAB coverage maps, how-to articles and videos, as well as information about the growing DAB channel selection in Norway. Digitalradio Norway also uses promoters whose role is to visit car and electronic dealers and advise on DAB and assist on any marketing activities.
To encourage commercial companies to maximise their efforts in promoting digital radio, commercial radio broadcasters offer copromotion opportunities, with on-air DAB-related campaigns which have proven to be very effective in increasing the awareness of DAB with consumers. The main focus in 2014 is on ensuring availability of DAB in-car adaptors and securing a network of competent installers, and this focus is reflected in marketing and information activities.
06.06.2014
Information to the public from the broadcasters is coordinated, and partly performed, by Digitalradio Norway. Digitalradio Norway is owned by public broadcaster NRK and Norway's no.1 commercial broadcaster, P4.
The campaigns to inform the public about the transition to digital radio broadcast have mainly been using the radio as their medium. These have frequently been on air on commercial radio stations and on NRK's radio- and TV-channels. Digitalradio Norway also operates www.radio.no, which includes news, DAB coverage maps, how-to articles and videos, and information about the growing DAB channel selection in Norway.
Digitalradio Norway also uses promotors whose role it is, is to visit car and electronic dealers and advise on DAB and assist on any marketing activities.
To encourage commercial companies to maximise their efforts in promoting digital radio, the commercial radio broadcasters offer co-promotion opportunities DAB-related campaigns on their radio stations, which has proven to be very effective in increasing the awareness of DAB with consumers.For 2014, the main focus will be on DAB-adaptors for cars, securing that there will be as many competent installers as possible. This will also reflect in the marketing and information activities, and in the focus of the promoters