Norway - Automotive - History
06.08.2015
63% of new cars now come fitted with DAB radio. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. All of the top 20 selling car-brands, offer DAB as line fit (standard or optional).
There are approximately 3 million cars in Norway, and over 20% of these have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.
05.08.2015
63% of new cars now come fitted with DAB radio as standard or optional (Source: Norwegian Electronics trade association February 2015). Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
There are approximately 3 million cars in Norway, and over 20% of these already have a DAB radio installed. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.
30.07.2015
63% of new cars now come fitted with DAB radio (Source: Norwegian Electronics trade association). Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
There are approximately 3 million cars in Norway, and over 20% of these already have a DAB radio installed. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.