Germany - Current situation - History
11.09.2013
Digital radio – the future of radio – made another jump ahead as more and more people are listening to radio digitally. By the end of 2013 more than 120 national, regional and local programmes will be broadcast in Germany. Also more than 90% of the German population can listen to at least one digital radio ensemble. This is considered to be a respectable success two years after the launch.
Despite some changes in the national multiplex, the prospect for both commercial and public broadcasters is very positive as receiver sales are increasing. Furthermore a stable ecosystem of private digital radio stations could be established in metropolitan areas such as Frankfurt, Berlin and Munich.
The current focus of broadcasters and network operators is to continue their marketing efforts in all media. For this reason the initiative ‘Digitalradio Deutschland’ was founded by the commercial broadcasters on the national multiplex (represented by DRD GmbH), the
ARD group, Deutschlandradio and the network operator Media Broadcast. The goal is to coordinate the b2b and b2c marketing initiatives of all stakeholders to foster the evolution of digital radio in Germany by obtaining a reasonable market penetration by end of 2014.
Coordination with the device industry is carried out via the initiative ‘Digitalradio Deutschland’, organised by the German Federal Ministry of Economics and Technology (BMWi). Five working groups were created to guide all areas of digital radio development and roll out, such as receiver/devices, data and traffic services, networks or advertisements.
The initiative hired consumer electronics market professionals which significantly improved the communication with the retailers. Many stores are now equipped with in-house-coverage solutions. The German car manufacturers offer DAB+ receivers for nearly all models either as an option or line fit. Two commercial telematics service providers use data capacity on the national mux to transmit TPEG based traffic information via DAB. The impressive coverage of Germany’s highways over the last two years was secured through market collaboration and support for the technology.
30.05.2013
Already by mid 2011 public and commercial broadcastersalike launched their digital radio services one nationwide andon nearly 30 regional and local multiplexes using the DABand DAB+ standard.
A marketing campaign in all media is being undertaken bybroadcasters and network operators. Therefore the initiative ‘Digitalradio Deutschland’ was founded by the commercialbroadcasters on the national multiplex (represented by DRDGmbH), the ARD group, Deutschlandradio and the network operator Media Broadcast. The goal is to coordinate the marketing initiatives of all stakeholders to foster the evolutionof digital radio in Germany by obtaining a reasonable market penetration by end of 2014.
Initiative Digital Radio Deutschland
Coordination with the device industry is carried out via the digital radio platform, organised by the German Federal Ministry of Economics and Technology (BMWi). Five working groups were created to guide all areas of digital radio development and roll out, such as receiver/devices, data and traffic services, networks or advertisement.
29.01.2013
Already by mid 2011 public and commercial broadcastersalike launched their digital radio services one nationwide andon nearly 30 regional and local multiplexes using the DABand DAB+ standard.
A marketing campaign in all media is being undertaken bybroadcasters and network operators. Therefore the initiative‘Digitalradio Deutschland’ was founded by the commercialbroadcasters on the national multiplex (represented by DRDGmbH), the ARD group, Deutschlandradio and the networkoperator Media Broadcast. The goal is to coordinate themarketing initiatives of all stakeholders to foster the evolutionof digital radio in Germany by obtaining a reasonable marketpenetration by end of 2014.
Coordination with the device industry is carried out via thedigital radio platform, organised by the German FederalMinistry of Economics and Technology (BMWi). Five workinggroups were created to guide all areas of digital radiodevelopment and roll out, such as receiver/devices, data andtraffic services, networks or advertisement.