Germany - Current situation - History
19.06.2012
On the 1st of August 2011 Germany launched broadcast digital radio services on a nationwide network using the DAB+ standard. Fourteen new stations from a football to rock, pop, classical, talk and Christian radio can now be heard across Germany. Both public and private stations are available on the nationwide network. It is hoped that due to the popularity of the services over the last six months a further nationwide network will be launched to include more commercial stations.
The German Digital Radio project office (Deutchsland Digital Radio) was created to co-ordinate the efforts of all stakeholders; the stations on the national multiplex, the regional public broadcasters (ARD) and Deutschland Radio (the national public station). Five Working Groups were created to guide all areas of digital radio development and rollout . Areas covered include: Networks, Products, Marketing and Advertising, Traffic & Travel and Automotive.
The network operator, Media Broadcast, has 27 transmitters on-air in the first stage covering all major cities and autobahns (motorways) and plans for coverage of up to 99% in some areas are due by 2014.
Alongside the national network funding was also given to the regional public broadcasters in each of the Bundeslander in Germany to launch digital radio on DAB+. To date each Bunderslander has now started to roll out networks or to allocate licenses to broadcasters for services on networks.
An extensive marketing campaign in all media is being undertaken by broadcasters, manufacturers and retailers. This has been launched to inform the public and retail staff working in high street shops about the advantages of purchasing a digital radio. A digital radio education day was undertaken in January 2012 to inform retailers of the benefits of digital radio further initiatives are planned throughout the year.
Germany’s public service financing committee, the KEF, provided funding to facilitate the roll out of national DAB+ digital radio in Germany. The funds, which allowed public broadcaster Deutschland Radio, to build out a national digital radio network using DAB+ technology, were made available for the industry by the KEF.
01.02.2012
On the 1st of August 2011 Germany launched broadcast digital radio services on a nationwide network using the DAB+ standard. Fourteen new stations from a football to rock, pop, classical, talk and Christian radio can now be heard across Germany. Both public and private stations are available on the nationwide network. It is hoped that due to the popularity of the services over the last six months a further nationwide network will be launched to include more commercial stations.
The German Digital Radio project office (Deutchsland Digital Radio) was created to co-ordinate the efforts of all stakeholders; the stations on the national multiplex, the regional public broadcasters (ARD) and Deutschland Radio (the national public station). Five Working Groups were created to guide all areas of digital radio development and rollout . Areas covered include: Networks, Products, Marketing and Advertising, Traffic & Travel and Automotive.
The network operator, Media Broadcast, has 27 transmitters on-air in the first stage covering all major cities and autobahns (motorways) and plans for coverage of up to 99% in some areas are due by 2014.
Alongside the national network funding was also given to the regional public broadcasters in each of the Bundeslander in Germany to launch digital radio on DAB+. To date each Bunderslander has now started to roll out networks or to allocate licenses to broadcasters for services on networks.
An extensive marketing campaign in all media is being undertaken by broadcasters, manufacturers and retailers. This has been launched to inform the public and retail staff working in high street shops about the advantages of purchasing a digital radio. A digital radio education day was undertaken in January 2012 to inform retailers of the benefits of digital radio further initatives are planned throughout the year.
Germany’s public service financing committee, the KEF, provided funding to facilitate the roll out of national DAB+ digital radio in Germany. The funds, which allowed public broadcaster Deutschland Radio, to build out a national digital radio network using DAB+ technology, were made available for the industry by the KEF.
03.09.2011
On the 1st of August 2011 Germany broadcast digital radio services on a DAB+nationwide multiplex. Fourteen new stations from a football programme, to rock, pop, classical, talk and Christian radio can now be heard across Germany and with the national multiplex being shared between both publ ic and private broadcasters it is expected that the new stations on air will increase in number in the very near future.
The German Digital Radio project office (Deutchsland Digital Radio) was created to co-ordinate the efforts of all stakeholders on the national multiplex, the public broadcasters (ARD) and Deutschland Radio. Five Working Groups were createdto guide all areas of digital radio development and rollout . Areas covered include: Networks, Products, Marketing and Advertising, Traffic & Travel and Automotive.
The network operator, Media Broadcast, has 27 transmitters on-air in the first stage covering all major cities and autobahns (motorways) and plans for coverage of up to 99% in some areas are due by 2014.
A consumer on-air marketing campaign between broadcasters, manufacturers and retailers has been launched to inform the public and retail staff working in high street shops about the advantages of purchasing a digital radio.
Germany’s public service financing committee, the KEF provided funding to facilitate the roll out of national DAB+ digital radio in Germany. The funds, which allowed public broadcaster Deutschland Radio, to build out a national digital radio network using DAB+ technology, were made available for the industry by the KEF.
Space on the network is shared between public and commercial broadcasters giving the whole industry the opportunity to secure the future development of radio.