France - Marketing - History
14.07.2014
Crooner Radio - one of several radio stations now available on DAB+ in Paris since June 2014, has engaged in several marketing activities to promote their availability on DAB+ in better sound quality. Fifty British Rolls Royce and Bentley cars crossed the Champs Elysees to officially launch Crooner Radio which now broadcasts via DAB+ to Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.