France - Marketing - History


Crooner Radio - one of several radio stations now available on DAB+ in Paris since June 2014, has engaged in several marketing activities to promote their availability on DAB+ in better sound quality. Fifty British Rolls Royce and Bentley cars crossed the Champs Elysees to officially launch Crooner Radio which now broadcasts via DAB+ to Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.

Listen to a promotion on the air

Visit Radio Crooner's YouTube page