France - Marketing - History
02.06.2015
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.
Visit Radio Crooner's YouTube page
Listen to Crooner radio's on-air promotion during MEDPI
'Cul de Bus' Radio Crooner's first advertising campaign, Monaco.
An advertisement promoting Radio Crooner's App available for download on the App Store and Google play
Radio Crooner Christmas "Christmas from Hollywood" is a special station available on the Radio Crooner website from Dec 7, 2014 - Jan 1, 2015.
Radio Crooner's presenters
18.11.2014
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.
Visit Radio Crooner's YouTube page
'Cul de Bus' Radio Crooner's first advertising campaign, Monaco.
An advertisement promoting Radio Crooner's App available for download on the App Store and Google play
Radio Crooner Christmas "Christmas from Hollywood" is a special station available on the Radio Crooner website from Dec 7, 2014 - Jan 1, 2015.
Radio Crooner's presenters
29.09.2014
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.