France - Marketing - History

05.02.2021

DABplus.fr

The website DABplus.fr was set up to summarise the deployment of DAB+ in France. It is paid by and for stakeholders of DAB+ in France. www.DABplus.fr

Consumer Marketing

French broadcasters are developing a marketing strategy in preparation for the national launch of DAB+. The work involves collaboration between all broadcaster groups - Radio France, the large private broadcasters as well as independent radios.

06.02.2019

DABplus.fr

The website DABplus.fr was set up to summarise the deployment of DAB+ in France. It is paid by and for stakeholders of DAB+ in France. www.DABplus.fr

Consumer Marketing

Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites.

In a session hosted by WorldDAB at the European Radio Show in Paris in January 2019, over 50 regulators, independent and private broadcasters as well as other industry players from across the country came together to discuss the implications and requirements of digital radio marketing in France.