France - Marketing - History
06.02.2019
DABplus.fr
The website DABplus.fr was set up to summarise the deployment of DAB+ in France. It is paid by and for stakeholders of DAB+ in France. www.DABplus.fr
Consumer Marketing
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites.
In a session hosted by WorldDAB at the European Radio Show in Paris in January 2019, over 50 regulators, independent and private broadcasters as well as other industry players from across the country came together to discuss the implications and requirements of digital radio marketing in France.
02.10.2018
DABplus.fr
The website DABplus.fr was set up to summarise the deployment of DAB+ in France. It is paid by and for stakeholders of DAB+ in France. www.DABplus.fr
Consumer Marketing
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites.
21.06.2018
DABplus.fr
The website DABplus.fr was set up to summarise the deployment of DAB+ in France. It is paid by and for stakeholders of DAB+ in France. www.DABplus.fr
l’Alliance pour la RNT
An “Alliance for Digital Radio” (“l’Alliance pour la RNT”) was formed in November 2014 to coordinate activities related to the promotion of a rapid launch of digital radio at the national level, and aimed at the regulator (CSA), government departments, industry partners, retailers and editors. The Alliance also informs the public about the advantages offered by digital radio.
The Alliance for Digital Radio was founded by the Syndicat Interprofessionnel des Radios et Télévisions Indépendantes (SIRTI), the Syndicat National des Radios Libres (SNRL) and WorldDMB. The Alliance continually broadens to include other parties wishing to be involved.
Current members of the Alliance for Digital Radio are:
Consumer Marketing
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites.