Denmark - Current situation - History

02.09.2008

Denmark has broken through the milestone of 1 million receivers sold. This means that more than 1 million Danes over the age of 12 years have access to a DAB digital radio in their homes. This is three times as many as only one year ago. The marketing continues and public broadcaster DR has recently aired a TV, radio and net campaign to support the DAB Digital Radio platform.  Outdoor coverage in Denmark has now reached over 90%.

23.06.2008

Denmark has broken through the 1 million receivers sold mark. More than 1 million Danes over the age of 12 years have access to a DAB digital radio in their homes. This is three times as many as only one year ago. The marketing continues and public broadcaster DR has recently aired a TV, radio and net campaign to support the DAB Digital Radio platform.  Outdoor coverage in Denmark has now reached over 90%.

01.02.2008

Denmark has broken through the 1 million receivers sold mark. More than 1 million Danes older than 12 years have access to a DAB digital radio in their homes. This is three times as many as only one year ago. The marketing continues and public broadcaster DR has just aired a TV, radio and net campaign to support the DAB Digital Radio platform. Ten new transmitters were put on air in 2007. The outdoor coverage in Denmark has now reached over 90%. The start of the new transmissions was supported by massive local promotion and marketing campaign including a 12-city road show.