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Audio remains the UK's highest-reaching media sector

30.07.2026 - United Kingdom United Kingdom

Ofcom's annual Media Nations report shows the UK's audio sector continues to perform strongly, with 93% of adults listening to some form of audio content every week, and 87% listening to live radio every week, giving it the highest reach of any media sector. The report states: "DAB remains the primary form of digital radio distribution, with most services carried on local multiplexes. The expansion of small-scale DAB, with the number of multiplexes exceeding the 100 mark for the first time, marks a significant structural development, lowering barriers to entry and supporting a more localised and diverse supply of services." It also notes that "the expansion of digital radio has continued to be driven by audience migration to digital listening, and operator migration from legacy DAB carriage to DAB+."

(Ofcom UK) Read more