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Netherlands audio market continues to grow

20.07.2026 - Netherlands Netherlands

The Dutch audio advertising market continues to grow. In the second quarter of 2026, advertisers invested €70.2 million in audio, an increase of 6.1% compared to the same period last year. This demonstrates that audio is increasingly developing into a mature multi-platform advertising category. Linear radio remains the basis for reach and impact, while digital audio and podcasts further expand the possibilities for advertisers. This is evident from the latest audio advertising revenue figures from Audify. With over €62 million, radio commercials remain by far the largest segment within audio advertising. The strength of radio lies in rapid reach, daily touchpoints, and a high contact frequency.

(Audify) Read more