Netherlands

Last update: 06.01.2021 - older versions

The Dutch launch of DAB+ has been called the most successful yet in Europe, thanks to high sales figures for digital receivers. The commercial radio stations (VCR) and the public radio stations (NPO) both have 95% coverage. NPO extended coverage of its existing DAB multiplex from 70% to 95% in early 2014, and migrated services to DAB+ in 2013. Commercial stations were launched from 1 September 2013 and the total number of stations increased from 9 to 21.

Digital Radio Netherlands is leading the promotion of DAB+, using the international DAB+ logo. 

Increase in national services with DAB+ vs FM

By using DAB+ the national public broadcaster NPO went from 4 channels on FM to 15 currently on DAB+.

For the national commercial broadcasters: at present, they have gone from 9 on FM to 18 currently on DAB+.

For regional stations, by using DAB+ their coverage area becomes much greater.

Regional stations

In the first quarter of 2020, ten local DAB+ ensembles with over 40 stations went into operation in the Netherlands. DAB+ licences were issued for a total of 22 regions, with broadcasts on air in large cities such as Amsterdam and The Hague as well as rural parts of the country.

National DAB+

In December 2020, details on the the launch of a third national multiplex - the second national commercial multiplex in the country - were published by the Official Journal. With this auction, all radio stations in The Netherlands (national, regional and local) would be broadcast on DAB+.

The licences in question will be granted for a period of 12 years (2021-2033), with a starting price of 50.000 euros per licence. The auction will be held in the first quarter of 2021, with the application period starting on 19 January 2021.

Last update: 26.09.2014 - older versions

The public broadcaster’s population coverage is currently 95%. The commercial broadcasters’ reached 95% outdoor coverage on 1st September 2013. NPO extended the network with a further 14 transmitter sites in early 2014. By 2015, the network will be further extended with an additional 24 transmitter sites, enabling good indoor reception across virtually all of the Netherlands.

NPO Coverage 2014 - 95% outdoor                               NPO coverage September 2017

                                              

VCR coverage 2014 - 95% outdoor

Last update: 03.03.2021 - older versions

In this country there are

on air.

Please note:

(a)    These web pages are updated regularly to reflect current services on air, however they may not be exactly up to date.

(b)    The logos shown on these pages are for illustrative purposes only – manufacturers and broadcasters are directed here for information on implementing station logos.

The Netherlands has two national multiplexes (NPO and VCR) and one (national) layer consisting of five regional multiplexes (frequency block 9D is used twice).

Furthermore the layer of MTV-NL is also national consisting of 9 regional muxes.

In total, there are 94 DAB+ simulcast, 18 DAB+ exclusive, 1 DMB simulcast, 1 Data exclusive (TPEG) programmes. 

Dynamic slideshow is used on NPO Radio 1 (public broadcaster), which airs weather, traffic, headlines and news.

National

There are two regular national DAB+ multiplexes, 5 regular regional multiplexes and one trial national DMB multiplex on air. The NPO national DAB+ multiplex carries eleven programmes from public service broadcaster NPO; four are simulcasts of regular FM/AM radio broadcasts and seven are exclusive to DAB+ and are broadcast also online. In May 2014 Dutch public broadcaster NPO started transmitting slideshow images (SLS) via DAB+ on the majority of its programming channels. Broadcast Partners operates the national commercial multiplex and carries 18 DAB+ services (9 exclusive to DAB+ and 9 simulcasts of FM stations) as well as TPEG traffic information data service.

-       NPO (public broadcaster) mux : 4 simulcast and 7 DAB+ only (NPO will add 4 extra DAB+ 

-       VCR (commercial broadcasters) mux : 9 simulcast and 9 DAB+ only (and 1 TPEG)

-       MTV-NL: 3 simulcast and 2 DAB+ only, and 1 DMB simulcast channel

In July 2020, The Netherlands launched new consultation regarding the launch of a second national commercial multiplex. With this auction, all radio stations in The Netherlands (national, regional and local) would be broadcast on DAB+.

The licences in question will be granted for a period of 12 years (2021-2033), with a starting price of 50.000 euros per licence. The auction will be held in the first quarter of 2021.

Regional

There are 13 simulcast (no dab+ only) regional public services on air.

There are 31 simulcast (no dab+ only) regional commercial services on air.

-       9D-north: 15 simulcast

-       6B: 16 simulcast

-       8A: 17 simulcast

-       9D-south: 13 simulcast

-       7A: 17 simulcast

More information on the regional multiplexes is available at http://radio-tv-nederland.nl/dab/dab-overzicht-roos-nlco.html.

Feature of exclusive services on DAB+ digital radio in the Netherlands

Sky Radio Christmas is on air every year from 1st of October till end of December (3 months in a row). The rest of the year it is Sky radio Hits (non-stop station).

   

Simulcast on AM / FM Exclusive on digital Total of services
DAB+ programmes 94 18 112
DMB programmes 1 0 1
Data services 0 1 1
Total9519114

Last update: 08.10.2020 - older versions

In the Netherlands, 56% of new cars sold are equipped with DAB (Q1 2020)

60% of weekly radio listening in the Netherlands is done in cars or on the move and 20% of all listening time is in cars.

Co-operation with car industry is crucial to the success of DAB+ and the automotive industry is supported through information sessions where car audio retailers and installers are kept up to date with developments in digital radio and supporting marketing campaigns promoting DAB+ digital radio listening. 

The website http://digitalradio.nl/apparatuur provides solutions for after-market in collaboration with several companies and is constantly updated.

Last update: 08.10.2020 - older versions

Over 2,194,000 receivers have been sold in The Netherlands from 2013 onwards (including consumer and automotive receivers).

 

 

 

Last update: 20.05.2014 - older versions

MTVNL is currently testing DMB transmissions in The Hague area.

Last update: 07.01.2021 - older versions

National DAB+

There are currently two national multiplexes in The Netherlands, one commercial and one public one.

In December 2020, details on the the launch of a third national multiplex - the second national commercial multiplex in the country - were published by the Official Journal. With this auction, all radio stations in The Netherlands (national, regional and local) would be broadcast on DAB+.

The licences in question will be granted for a period of 12 years (2021-2033), with a starting price of 50.000 euros per licence. The auction will be held in the first quarter of 2021, with the application period starting on 19 January 2021.

 

Key features of regulation for digital radio in the Netherlands are:

  • Two national MUX, one public and one commercial, using DAB+
  • All of the current national FM commercial broadcasters are now transmitting in DAB+
  • All new FM and MW licenses (granted in 2011) contain a condition to broadcast digitally (simulcasting)
  • The Dutch government issues DAB licences and determines the terms and conditions that apply to the use of DAB in the Netherlands. It was announced that Band III and L-Band should be used for DAB based services. Broadcasters may choose to use DAB, DAB+ or DMB. The majority of interested parties have chosen DAB+.
  • National commercial stations have obtained a multiplex licence for a minimum of 16 DAB stations. Regional stations (both public and commercial) had until 10 June 2011 to inform the minister if they would use a commercial regional mux, or piggy back on an already issued mux (operated by MTVNL). Local radio is interested in Band III as well.
  • Mobile TV Netherlands (MTVNL) owns a licence for nationwide mobile TV, radio and data broadcast in Band III and currently has an extensive test network operating in the Haaglanden, Hilversum and the Eindhoven regions.
  • By September 1st 2015, 21 services (from 13 regional public stations) were on air and the regional commercial services will start in all allotments.
  • 34 regional radio stations will be able to receive DAB+ licenses. Only commercial radio stations that already have a legal permit for DAB+ may enrol for consideration. Licences were awarded Aug. 10 2015
  • 2016: review on the development of digital radio.
  • Depending on success of digital radio, DSO is possible – with potential date of 2023.
  • Important indicators: >50% of households own a digital radio and developments in other European countries.
  • Public broadcaster NPO switched off AM on the 1st September 2015 and from then on will use DAB+ instead of AM for broadcasting NPO Radio 5. 

Last update: 06.05.2021 - older versions

2021 advertising spend

In Q1 2021, the total net radio advertising spend increased by 2.3% to €36 million, while the digital radio advertising spend for that same period reached €1.5 million.

2019 Campaign

This DAB+ advertisement published by The Netherlands digital radio marketing body digitalradio.nl uses radio's well known personalities and DJs to tell listeners that they are now broadcasting their shows on DAB+, where they can listen to DAB+ (in their home, on the bicycle and in the car) and about the new programme content they'll find on DAB+. The advert reinforces the improved quality of sound with DAB+ using the slogan "DAB+ the new sound of radio!"

2017 Campaign

The Netherlands is on track when it comes to the roll out of DAB+ according to research by Digital Radio NL. Data shows that since the start of the campaign "Let's get digital 'in May 2014, the awareness of digital radio increased to 72%. The number of DAB+ radios sold in 2016 increased by 33% compared to 2015.

The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs. 

The website http://www.digitalradio.nl/ was set up to raise awareness of DAB+ in The Netherlands.

 

2016 Campaign

Digital Radio NL campaign

Flight 1 -> February 15 until March 6

Flight 2 -> April 11 until May 1

Flight 3 -> May 30 until June 12

Flight 4 -> August 15 until September 4

Flight 5 -> September 26 until October 7

Flight 6 -> November 28 until December 18

2015 Campaigns
Summer 2015  

A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.  

DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.

DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.

 

Spring 2015 

A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.

Kermis FM temporarily almost nationwide on DAB+
17.07.2021 - Netherlands Netherlands
The Tilburg Kermis started on Friday and therefore event channel Kermis FM is back on the air. In the coming days, several well-known names from the radio world will visit the studio for a guest programme. This year Kermis FM is available almost nationwide on DAB+ via the MTVNL network on channel 7D.

(Radio.NL) Read more


DAB+ grows to almost fifth of households in Netherlands
12.07.2021 - Netherlands Netherlands
DAB+ digital radio has reached 18 percent of households in Netherlands, according to an annual report from the Ministry of Economic Affairs. 2.5 million receivers have been sold and the recent auction of new licences is expected to increase the DAB+ content offer. A national survey found that almost 20% of radio in the car is consumed via DAB+. This is expected to increase sharply in the coming years following an EU requirement to fit all new cars with digital radio.

(Telecompaper) Read more


Netherlands: Over 2.52 million DAB+ radios sold
24.06.2021 - Netherlands Netherlands
In the last six months of 2020, 333,000 DAB+ radios were sold in The Netherlands. As a result, the counter stands at 2.527 million DAB+ receivers. The number of cars with standard DAB+ on board also grew.

(Radio.nl) Read more


DAB+ auction in The Netherlands: Bigger offer, better quality
22.06.2021 - Netherlands Netherlands
Talpa, Q-Music, Kink, Sublime, Radio Maria and Terrestrial are the winners of the national auction for commercial DAB+ licences. They will be allowed to broadcast commercial digital radio throughout the Netherlands for the next twelve years. This represents an important next step in the further digitization of commercial radio in The Netherlands. In total, the licenses yield more than 3.1 million Euros.

(Radio.nl) Read more


Dutch spectrum authority awards licences for digital radio
22.06.2021 - Netherlands Netherlands
Dutch spectrum authority Agentschap Telecom has granted layer 7 licences for the the national broadcasting of digital radio. The licences were awarded to Talpa, Qmusic, Kink, Sublime, Radio Maria and Terrestrial. These can now broadcast commercial digital radio throughout the Netherlands for the coming 12 years.

(Telecompaper) Read more


Greater supply, better quality
22.06.2021 - Ministry of Economic Affairs and Climate Policy WorldDAB Member - Netherlands Netherlands
Talpa, Q-Music, Kink, Sublime, Radio Maria and Terrestrial are the winners of the national auction for commercial digital radio over the air. They will be allowed to broadcast commercial digital radio throughout the Netherlands for the next twelve years. With the completion of the auction, more spectrum will become available for digital radio. This is an important next step in the further digitisation of commercial radio.

(Agentschap Telecom) Read more


New woman-centric station launches in the Netherlands
01.06.2021 - Netherlands Netherlands
GirlPower is now broadcasting on DAB+ in and around the region of Randstad, which includes Amsterdam, Rotterdam, The Hague and Utrecht.

(Media Magazine) Read more


Netherlands - call for tenders for national DAB+ licences to launch in June
18.05.2021 - Netherlands Netherlands
A total of 12 licences will be advertised as part of the call for tenders, with applications open from 22 June and licences valid until 2033.

(Radio Freak) Read more


Netherlands to auction DAB+ licences in June
18.05.2021 - Netherlands Netherlands
The Dutch spectrum regulator AT has announced an auction of twelve national licences for DAB+ radio. Bidding for the 12-year licences will start on 22 June.

(Telecompaper) Read more


Netherlands: digital radio advertising led spend growth
05.05.2021 - Netherlands Netherlands
Radio Advies Bureau (RAB), the marketing body for national, regional, public and commercial radio stations in the Netherlands, has released the net radio advertising revenue for Q1 2021. Digital radio advertising spending was €1.5 million in the first quarter.

(RedTech News) Read more


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Key Information

Status: regular
Population: 17.1 million
Population coverage: Sparkline Graph 95%
Services: 112 DAB+, 1 DMB, 1 Data
New cars with DAB/DAB+ as standard: Sparkline Graph 56%
Total Sales (cumulative): 2,194,000 devices
Penetration by household: Sparkline Graph 24%
Last update: 08.10.2020

Useful Links

www.digitalradio.nl
DAB+ retail - Radiowinkel