Survey: car shoppers demand radio in their autos

18.06.2026 - - Germany

Modern drivers want radios in their dashboards. That was the primary and unshakable finding shared by researchers at WorldDAB Automotive 2026. The annual event, which is hosted by the WorldDAB advocacy organization, was held in Frankfurt, Germany, on June 11. It included a presentation from the London-based Fifty5Blue, formerly Kantar Media, which is a media measurement and analytics firm that said it operates in approximately 80 countries. Ultimately, the message Fifty5Blue conveyed is that the six-country study proves that car buyers not only want radio in the dashboard — they are demanding it. Julie Soulsby, Fifty5Blue’s director of insight, said the study surveyed 8,000 recent buyers across Australia, France, Germany, Italy, Spain and the U.K.

(Radio World) Read more