WorldDAB Automotive 2026: President's opening address

11.06.2026 - Top story - WorldDAB News

WorldDAB President, Jacqueline Bierhorst opened WorldDAB Automotive 2026 in Frankfurt: "This event is special because it brings together the full ecosystem that shapes the future of radio in the car: broadcasters, car makers, chip manufacturers, technology providers, regulators and policymakers. For drivers, broadcast radio remains one of the most important and valued media in the car. It is immediate, trusted, familiar and easy to use. It is where people turn for music, news, traffic, weather, company, reassurance and, when needed, urgent information. And because it is broadcast, it has qualities that matter deeply in the car. It is free-to-air. It does not require a login, a subscription or a data plan. It can reach everyone at the same time. And it remains resilient when networks are congested or unavailable."

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