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  • New in-car advertising platform: Excom Media markets DAB+ display ads

New in-car advertising platform: Excom Media markets DAB+ display ads

19.05.2026 - Switzerland Switzerland

The digital advertising landscape is expanding to include an innovative channel in consumers’ everyday lives: Excom Media is now taking over the exclusive marketing of Casablanca Advertising AG’s DAB+ in-car display advertising solution. The technology enables advertisers to display visual messages directly via the car’s radio display. The content is delivered via the so-called “Album Cover Service” of DAB+ technology. Originally designed for editorial content, this channel is now being used specifically for advertising messages. The adverts are broadcast every 15 minutes and are visible for three minutes at a time, ensuring regular repetition.

(Excom Media) Read more