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Australian radio steps up national and digital-audio strategy

03.11.2025 - Australia Australia

Australia’s audio landscape is entering a new phase of scale and strategy as two of the country’s largest networks unveil ambitious developments. Southern Cross Austereo has introduced a new DAB+ music brand under the Heart banner, while Australian Radio Network has announced that its KIIS and Gold networks will become truly national in 2026. SCA announced the launch of the Heart Network, a new national music brand debuting on DAB+ and via its LiSTNR app platform. The initial offering includes two stations: Heart and Heart Hits. At its first-ever Upfront event on Oct. 29, ARN revealed its 2026 content strategy, announcing that its familiar KIIS and Gold networks will become fully national platforms for advertisers and listeners alike.

(RedTech International) Read more