Public and private sector work together to ensure radio in the car

24.06.2025 - - Spain

Madrid was the setting chosen by representatives of the UK's third largest private radio company, Bauer Media Group, on 19 June to present “Radio Ready”, the initiative in defence of the presence of radio in future connected cars. Speaking at the “Automotive'25” event, organised by WorldDAB, Tobias Nielsen, senior vice president of digital at Bauer Media Group, highlighted the “historic moment” we are in, which calls for “collaboration between broadcasting leaders in Europe and Australia on a new vision to ensure listener access to radio in connected cars”. The reason is none other than to defend the interests of an industry - the radio industry - which accounts for more than 80 percent of audio consumption in today's car.

(Gorka Zumeta) Read more