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Lyca Radio Network expands with the launch of new station in Leicester

11.10.2024 - United Kingdom United Kingdom

Lyca Radio Network has expanded its reach with the launch of Lyca Radio in Leicester on DAB. The new station is a local variant of its flagship service, which went live on Friday, 11th October, just ahead of the Hindu festival of Dussehra. This new addition marks the fourth station in the Lyca Radio Network, joining Lyca Radio – Greater London, Lyca Gold – Greater London, and the newly rebranded Lyca Radio – Greater Manchester, previously known as Asian Sound Radio. Raj Baddhan, CEO of Lyca Radio Network, told RadioToday: “We’re thrilled to have launched Lyca Radio – Leicester today, following the successful debut of Lyca Radio – Greater Manchester last year. Lyca Radio – Leicester will offer tailor-made content for our Leicestershire listeners, and we have a fantastic experience lined up for our new audience in the Midlands market.

(Radio Today UK) Read more