New Goldmedia study on DAB+ regional broadcasting in NRW: "We're running out of time".
03.04.2023
- Germany 
Advertising revenues from NRW local radio will slump even more, predicts a new Goldmedia Consulting study. Prof. Dr. Klaus Goldhammer presented the study "Economic potential of DAB+ regional broadcasting in NRW" to the Media Commission of the State Media Authority NRW (LfM NRW) on 24 March. Radio revenues could fall less drastically if local radio were broadcast via DAB+, Goldhammer explains. Over a 10-year period, advertising revenues on FM halve and shift to DAB+. "We are running out of time," warns Dr. Tobias Schmid, Director of LfM NRW.
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