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CRA launches Christmas push for DAB+ radios

07.12.2022 - Commercial Radio & Audio WorldDAB Member - Australia Australia

CRA has launched a major campaign this week communicating that DAB+ radios make great Christmas gifts and offering 30% off most DAB+ radios at JB Hi-Fi. The pre-Christmas media campaign for gift givers runs until December 24, with JB Hi-Fi extending the 30% offer through to December 31. Commercials will air across Broadcast Video On Demand (BVOD) stations and YouTube. A social media version will also run on Facebook, along with online banners. The campaign celebrates the growth of DAB+ stations and listening across Australia’s metro markets, with DAB+ radios at home, at work and in car, now accounting for over 20% of all radio listening.

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