introduces advertising on displays on DAB+ radios in cars

16.11.2021 - Germany Germany

With immediate effect, advertisers can use the new DAB+ 'Display AD' to extend their campaigns directly to the screens of DAB-enabled radios. Klarmobil is one of the first customers. In the first phase of regular marketing, all five ABSOLUT radio stations are included. At the start of the second commercial DAB+ multiplex in Germany in October 2020, Antenne Deutschland and Ströer founded, the national advertising marketer for digital audio.