Axel Springer Energise Radio
From content to brand, German Radio group Axel Springer has a plan for how DAB+ fits into one of the most successful radio groups in Germany. Christoph Falke will give an overview of the group and the stations within it, how DAB+ helps them reach new and niche audiences, plus how DAB+ fits with their hybrid radio strategy and what the future plans are to push broadcast radio through content and brand extensions.
Speaker: Christoph Falke, Managing Director, Axel Springer Audio