United Kingdom - Automotive - History
17.04.2015
Digital Radio UK announced in April 2015 that there were 450,000 new cars registered in Q1 2015 with digital radio as standard, according to CAP/SMMT, an increase of 100,000 vs Q1 2104 and 130,000 vs Q4 2014. In the last year nearly 1.5 million of new cars registered in the UK have had digital radio fitted as standard. In Q1 2015 the percentage of all cars sold with digital radio as standard was 61.1%, a significant increase from 50.4% in Q1 2014 and 35.4% in Q1 2013.
The strong shift to digital radio in new cars comes as UK new car sales have rebounded to reach new record levels. Overall new car registrations for March 2015 were a record 492,774 new cars, of which 302,000 came with DAB as standard.
According to RAJAR, 61% of all radio listeners listen in the car and 22.2% of all radio listening takes place in car (RAJAR Q4 2014).
Of the top 20 selling car brands in the UK 5 of them have digital radio as standard in 100% of all models – Audi, BMW, Mini, Land Rover and Jaguar – while a further 8 have digital radio as standard in the majority of all models – Ford, Vauxhall, VW, Nissan, Mercedes, Toyota, Citroen and Skoda.
From September 2014, 11.8% of new commercial vehicles now have digital radio as standard compared with 1.4% in September 2013.
With over 35 million cars on the road, the challenge (and opportunity) remains in the aftermarket. Digital Radio UK is working with the industry to support the growing aftermarket with consistent media and in-store promotional campaigns.
RAC launches digital radio installation service
The RAC has launched an online digital radio installation service with fully fitted adapters from £149.99 [see here]. There are currently two products available, the AutoDAB Connect (£149.99 fitted) and the JustDRIVE DAB (£219.99 fitted) - both tick mark approved.
Digital Radio UK - Digital Dashboard Audit
Consumers love digital radio in cars, and DAB digital radio is increasingly becoming the norm; 61.1% of new cars in the UK now come with DAB as standard. However, the introduction of connected cars and changes to digital dashboards could affect the ability of drivers to access broadcast radio. Digital Radio UK has conducted a Digital Dashboard Audit to find out if radio is still prominent on dashboards and assess the implications of connectivity on the user experience. Read the full report here.
Service Following
Alongside the launch of the Digital Radio Certification Mark; Arqiva, Global Radio and Digital Radio UK have set up a test area to demonstrate the DAB service following system. The objective of setting up this test is to provide DAB radio receiver manufacturers with an ETSI standard-compliant demonstration of service following use cases, as defined in ETSI 103 176, and to confirm the UK Broadcast Digital Radio Technical Codes and Guidance published by OFCOM. The UK’s service following test route has been set up and is now live. Service following is required as part of the minimum specification for in-vehicle products, therefore this test route will be useful for manufacturers to test their products. Download the Service Following Test Route Technical Document. For more information contact Sam Bonham, Technology Development Manager, Digital Radio UK sam.bonham@digitalradiouk.com.
13.04.2015
Digital Radio UK announced in April 2015 that there were 450,000 new cars registered in Q1 2015 with digital radio as standard, according to CAP/SMMT, an increase of 100,000 vs Q1 2104 and 130,000 vs Q4 2014. In the last year nearly 1.5 million of new cars registered in the UK have had digital radio fitted as standard. In Q1 2015 the percentage of all cars sold with digital radio as standard was 61.1%, a significant increase from 50.4% in Q1 2014 and 35.4% in Q1 2013.
The strong shift to digital radio in new cars comes as UK new car sales have rebounded to reach new record levels. Overall new car registrations for March 2015 were a record 492,774 new cars, of which 302,000 came with DAB as standard.
According to RAJAR, 61% of all radio listeners listen in the car and 22.2% of all radio listening takes place in car (RAJAR Q4 2014).
Of the top 20 selling car brands in the UK 5 of them have digital radio as standard in 100% of all models – Audi, BMW, Mini, Land Rover and Jaguar – while a further 8 have digital radio as standard in the majority of all models – Ford, Vauxhall, VW, Nissan, Mercedes, Toyota, Citroen and Skoda.
From September 2014, 11.8% of new commercial vehicles now have digital radio as standard compared with 1.4% in September 2013.
With over 35 million cars on the road, the challenge (and opportunity) remains in the aftermarket. Digital Radio UK is working with the industry to support the growing aftermarket with consistent media and in-store promotional campaigns.
Digital Radio UK - Digital Dashboard Audit
Consumers love digital radio in cars, and DAB digital radio is increasingly becoming the
norm; 58% of new cars in the UK now come with DAB as standard. However, the introduction of
connected cars and changes to digital dashboards could affect the ability of drivers to access
broadcast radio. Digital Radio UK has conducted a Digital Dashboard Audit to find out if
radio is still prominent on dashboards and assess the implications of connectivity on the user
experience. Read the full report here.
Service Following
Alongside the launch of the Digital Radio Certification Mark; Arqiva, Global Radio and Digital Radio UK have set up a test area to demonstrate the DAB service following system. The objective of setting up this test is to provide DAB radio receiver manufacturers with an ETSI standard-compliant demonstration of service following use cases, as defined in ETSI 103 176, and to confirm the UK Broadcast Digital Radio Technical Codes and Guidance published by OFCOM. The UK’s service following test route has been set up and is now live. Service following is required as part of the minimum specification for in-vehicle products, therefore this test route will be useful for manufacturers to test their products. Download the Service Following Test Route Technical Document. For more information contact Sam Bonham, Technology Development Manager, Digital Radio UK sam.bonham@digitalradiouk.com.
12.11.2014
This year it was announced that new vehicle sales were the highest for a decade, new figures released from CAP and the SMMT show that in September 58% of new car registrations had digital radio as standard. Nearly 250,000 cars were sold with digital radio as standard during that month - a 47% increase from September 2013. In the last year (Oct 13-Sep 14) more than 1.25 million new car registrations had digital radio as standard.
According to RAJAR, 61% of all radio listeners listen in the car and 22% of all radio listening takes place in car (RAJAR Q2 2014).
Leading manufacturers such as Ford, Vauxhall, VW, Audi, BMW, Mercedes-Benz, Toyota, Land Rover, Mini, Volvo, Chevrolet, Lexus and Alfa Romeo all have the majority of their vehicles with digital radio as standard.
From September 2014, 11.8% of new commercial vehicles now have digital radio as standard compared with 1.4% in September 2013.
A further steep change is expected when more new models get DAB as standard in Q1 2015 and leading vehicle manufacturers who are yet to fit DAB as standard start introducing DAB across their range.
With over 35 million cars on the road, the challenge (and opportunity) remains in the aftermarket. Digital Radio UK is working with the industry to support the growing aftermarket with consistent media and in-store promotional campaigns.
Digital Radio UK - Digital Dashboard Audit
Consumers love digital radio in cars, and DAB digital radio is increasingly becoming the
norm; 58% of new cars in the UK now come with DAB as standard. However, the introduction of
connected cars and changes to digital dashboards could affect the ability of drivers to access
broadcast radio. Digital Radio UK has conducted a Digital Dashboard Audit to find out if
radio is still prominent on dashboards and assess the implications of connectivity on the user
experience. Read the full report here.
Service Following
Alongside the launch of the Digital Radio Certification Mark; Arqiva, Global Radio and Digital Radio UK have set up a test area to demonstrate the DAB service following system. The objective of setting up this test is to provide DAB radio receiver manufacturers with an ETSI standard-compliant demonstration of service following use cases, as defined in ETSI 103 176, and to confirm the UK Broadcast Digital Radio Technical Codes and Guidance published by OFCOM. The UK’s service following test route has been set up and is now live. Service following is required as part of the minimum specification for in-vehicle products, therefore this test route will be useful for manufacturers to test their products. Download the Service Following Test Route Technical Document. For more information contact Sam Bonham, Technology Development Manager, Digital Radio UK sam.bonham@digitalradiouk.com.