Click to return to the index page
You are not currently logged in. Member Login
Become a member | Forgot your password? | Activate account
  • Home /
  • News /
  • NAB joins 'Radio Ready' in major push across the U.S.

NAB joins 'Radio Ready' in major push across the U.S.

30.07.2026 - United States United States

The National Association of Broadcasters (NAB) has officially joined Radio Ready, the global coalition dedicated to safeguarding radio’s prominence in the connected car dashboard. NAB’s addition significantly strengthens Radio Ready’s presence across the United States, bringing the leading advocate for America’s broadcast industry into the growing international coalition working to keep radio front and centre for drivers. While radio remains the top choice for in-car audio, the modern dashboard is changing fast. New technology in vehicles has made finding free, local radio harder than ever. The core challenge isn’t audience demand - it’s discoverability. Radio Ready was launched as a unified global response to this shift.

(Radio Ready) Read more