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French DAB+ is launching a brand-new TV campaign to coincide with the start of the holiday season

27.07.2026 - Top story - Ensemble pour le DAB+ WorldDAB Member - France France

DAB+ will return to television from 31 July to 16 August with a national campaign broadcast across the main French broadcasting groups. This campaign accompanies a new wave of radio advertising and comes as the roll-out of digital terrestrial radio continues to progress. Coverage will reach 80 per cent of the population by the end of 2026 and already exceeds 85 per cent for mobile reception. This campaign comes at a time when early August is one of the busiest periods on the roads. The advert highlights the benefits of listening to DAB+ radio whilst travelling. It reminds listeners that DAB+ offers clearer and more consistent sound quality, is free to listen to – with no need for an internet connection or frequency search – and provides access to the usual radio stations as well as a wider range of stations.

(Ensemble pour le DAB+) Read more