Broadcast matters in a digital world
06.07.2026
David Fernández Quijada, co-founder and research director at South 180 writes: Broadcast versus online is a frequent debate within the radio industry. But it is a false one. Broadcast is not a relic but rather a core infrastructure that provides what online platforms cannot: Universal reach, resilience and instant, free public access. Although streaming is growing and online listening is part of radio’s future, online delivery cannot replace terrestrial broadcasting. Online depends on data networks, devices, apps and platform ecosystems that can fail, fragment and exclude people. Broadcast radio does not have those limitations. This is why analog and digital broadcasts remain essential to the sector’s future.
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