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A rising tide lifts all boats: ARN Upfronts

30.10.2025 - Top story - Australia Australia

Comment from Steve Ahern: "Two new Gold stations on DAB in Brisbane and Adelaide and a new KIIS DAB station in Perth allows the company to expand its network brands to all GfK surveyed capital city markets without risking its existing FM brands in those cities. This has proven to be a successful strategy for Nova Entertainment's smooth network in recent ratings, so there is a precedent. The expansion to DAB has increased the total size of the radio listening audience, so any new station activity is another 'raising all boats' benefit for the industry. I expect that the most interest will happen first in Perth, where Kyle and Jackie will stir the market and make people realise there is more radio available on that DAB button that they may never have pushed before."

(RadioInfo Australia) Read more