UK Radio: The Midas touch, thanks to DAB+?

07.10.2025 - United Kingdom

Weekly audio listening in the United Kingdom remains strong, albeit varied between age and gender. That’s the key takeaway from RAJAR’s Summer 2025 audio survey, known across Britain as “MIDAS.” The Summer 2025 wave of MIDAS finds that the weekly reach for audio consumption that is solely listened to and not viewed remains “very high” with 55 million adults — or 96% of the UK population (adults 15+) doing so in a week. Listeners spend on average 28.9 hours a week engaging in their favorite audio type. The total number of weekly hours listened to audio is around 1.6 billion; this has increased by 7% since MIDAS Spring 2023. Audio listening is defined as on-demand music, podcasts, owned music, audiobooks and live radio. And, live radio dominates.

(Radio and Television Business Report ) Read more