CIM Establishment Survey 2025: Flemish audio habits slowly changing

22.09.2025 - Belgium Belgium

The fourth edition of the CIM Establishment Survey (ES) shows that the audio landscape in Belgium is shifting slowly. Radio remains traditionally strong in Flanders, but the way people listen has changed less over the past year than in previous years. The reach of DAB+ is still slowly growing. In Flanders, it rose from 21 per cent in 2022 to 31 per cent in 2023 and 32 per cent in 2024, only to increase slightly to 32.7 per cent in 2025. Men in the higher income category remain the pioneers, with 48.3 per cent usage, but it is striking that women in the same target group (40.6 per cent) have almost caught up. In Wallonia, DAB+ is climbing steadily from 18.4 per cent in 2023 to 21.7 per cent this year. Among 25-64 year olds, usage is highest at 25.8 per cent.

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