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CH Media spearheads Switzerland’s digital radio transformation

28.08.2025 - Switzerland Switzerland

RedTech talks to Nicola Bomio of CH Media. RedTech: "What surprises or challenges emerged during the FM-to-DAB+ transition, and how do the results compare to expectations?" Bomio: "In Switzerland, the complete FM switch-off is planned for the end of 2026. Preparations have been underway for 10 years. During this transition phase, it was a major surprise how quickly listeners adapted, especially in urban areas. Technically, the infrastructure rollout went smoothly, but educating the public required more effort than expected. Overall, early results exceeded expectations in terms of reach and engagement. It confirmed that, with the right communication, even big changes can be accepted by the public."

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