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Bierhorst: Radio must stay at the “heart of the dashboard”

23.06.2025 - WorldDAB News

For radio to survive and thrive, it must retain its central spot in behind the wheel. That was the message driven at WorldDAB Automotive 2025. Hosted by WorldDAB — the association that promotes the DAB/DAB+ digital radio transmission standard globally — the one-day conference was held June 19 inside Madrid’s Palacio Neptuno hotel. “The automotive sector knows the importance of radio and we must all work together to keep it at the heart of the dashboard,” WorldDAB President Jacqueline Bierhorst said during the conference’s opening session. “That’s the reason why we’ve come together today.” Bierhorst’s message was echoed by the association’s Project Director Bernie O’Neill, who referenced WorldDAB’s five C’s: coverage, content, consumer devices, cars and communication.

(Radio World) Read more