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WorldDAB President: "Broadcast is for broadcasters"

12.06.2025 - WorldDAB News

Jacqueline Bierhorst didn’t mince words at Radiodays Europe in the Greek capital on March 11. The WorldDAB president delivered a clear warning to radio broadcasters: don’t surrender control to unregulated tech giants. In a passionate speech, she made the case for DAB+ as the key to radio’s future, highlighting its cost efficiency, resilience in emergencies, and ability to keep broadcasters independent from third-party platforms. Here is an excerpt from that speech. Jacqueline Bierhorst, WorldDAB president: "I want to explore not only the global growth of DAB+ and how it can re-energize radio but also why I believe broadcast is crucial for broadcasters. That may seem a strange thing to say or that it’s obvious. But let me explain why I think it’s important..."

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