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MENT TV expands into DAB+ radio

23.05.2025 - Belgium Belgium

When MENT TV was founded, it focused on homegrown Flemish talent. Its mission was to strengthen links with the Flemish culture and music industry. The station then broadened its horizon to include an international hit repertoire. With MENT TV already producing TV content with a “radio feeling,” the step to a fully-fledged radio station was evident. “Online radio streaming is not sufficient to build a strong radio brand. We’ve set up a completely new radio station while maintaining the link with our TV channels. TV is limited when there’s no video clip for every song on the playlist. Radio doesn’t face these limitations,” said Marc Hallez, station manager with MENT TV. “We launched MENTpop-radio on 6 January, broadcasting on the 11A DAB+ multiplex, operated by Broadcast Partners.”

(RedTech) Read more