“Emotional connection, creative synergy, and measurable impact” – HEARD 2025 showcases radio’s ROI

12.02.2025 - Commercial Radio & Audio WorldDAB Member - Australia

Commercial Radio and Audio (CRA)‘s HEARD returned for 2025 in Sydney with an all-star lineup and new research from Analytic Partners showcasing radio’s ability to deliver a long-term return on investment (ROI) through brand-focused advertising. A recent campaign from Nespresso was used as part of a radio trial testing cross-channel impact through sustained, creative brand messaging. It achieved a 37% improvement in their radio ROI year-on-year (YOY), elevating the brand’s digital video by 13%, socials by 11%, and search by 4%. Lizzie Young, Chief Executive Officer of CRA said: “Radio delivers more than reach; it drives emotional connection, creative synergy, and measurable impact. By evolving advertising approaches to leverage audio’s distinctive strengths, brands can unlock new levels of performance and establish deeper connections with their audience.”

(RadioInfo Australia) Read more