Click to return to the index page
You are not currently logged in. Member Login
Become a member | Forgot your password? | Activate account
  • Home /
  • News /
  • Jaime Radio turns up the heat in Lorient

Jaime Radio turns up the heat in Lorient

22.08.2024 - France France

Founded in 2012 and based in Lorient, Jaime Radio is a relative newcomer to the Category B radio landscape. With a single FM frequency, it has opted for hyperlocal coverage. It is now the No. 1 radio station between Quimperlé and Vannes and from Pontivy to Lorient on France’s northwest coast. The station’s future lies in its proximity. “We’ve turned our weakness into a strength,” explains Jean-Philippe Olivieri, president of Jaime Radio. The challenge for Olivieri: How can the station expand beyond its home territory? Like many others, Jaime Radio is banking on DAB+ and has obtained six broadcasting authorizations for several towns in Brittany. But there’s no question of Jaime Radio seeking frequencies in other regions, as it wants to retain its local radio station identity. And to develop the audience, it believes the recipe will be simple: Be at the service of listeners and advertisers.

(RedTech) Read more