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Australian commercial DAB+ only stations show increased engagement

09.07.2024 - Commercial Radio & Audio WorldDAB Member - Australia Australia

Australian commercial radio continues to experience sustained year-on-year (YOY) growth, according to GfK Survey 4 2024, with 12.4 million listeners tuning in for an average of 12 hours and 47 minutes each week. In-car listeners grew by 5.1% year-on-year, reaching 10.2 million listeners. Over 82% of radio listeners tune in while driving, accounting for 34.9% of all commercial radio listening. “As digital platforms evolve, so does radio's ability to reach audiences. Whether through streaming or traditional broadcasts, radio's adaptability meets diverse listener needs," said Jo Dick, CRA Chief Commercial Officer. Listeners to Commercial DAB+ only stations showed increased engagement, with Time Spent Listening (TSL) extending to 6 hours and 8 minutes. Mornings have experienced a significant lift, with nearly 7% more listeners and TSL extending by 13 minutes year-on-year.

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