AIMC puts DAB on the audience map for the first time

10.06.2024 - Spain Spain

2.6% of Internet users acknowledge tuning in to Digital Terrestrial Radio. This is a milestone in the history of radio audiences in Spain, although the figure is more testimonial than representative. Digital Audio Broadcasting (DAB), in its DAB/DAB+ standards, is included for the first time in a study carried out by the AIMC. It was in the 2024 Q-Panel, exactly a quarter of a century after the approval in our country of the National Technical Plan for Digital Terrestrial Sound Broadcasting, which developed this new technology. This reality has nothing to do with the one experienced twenty-five years ago: right now there are around 3,200,000 DAB/DAB+ receivers on wheels, circulating on Spanish roads. RNE has switched on its DAB+ broadcasts in Madrid, Barcelona, Seville, Valencia, Bilbao, Murcia, Santiago de Compostela, Pamplona and will soon do so in other Spanish cities, until it reaches 50% of the country's population coverage by 2024.

(Gorka Zumeta) Read more