New campaign for Swiss DAB+. And for motorists.

13.05.2024 - Switzerland Switzerland

With this new information campaign on DAB+, Swiss radio is targeting drivers in particular. And for good reason. At home, 8 out of 10 minutes of radio are listened to in digital mode. In the car, on the other hand, only two-thirds - the remaining third - are still tuned in to FM. But not for much longer. Even though FM radio licences have been extended until the end of 2026, after that date Swiss radio programmes will only be broadcast in digital format. That's why the current campaign is urging drivers to adapt their car radios. The people responsible for getting the message across are well versed in the subject matter and have their place right next to the radio: bobble-headed figures on the dashboard of a car. They embody the radio programmes and encourage listeners to update or replace their car radio. After all, it's the only way to continue listening to music, news or sports broadcasts from their favourite radio stations after FM has been switched off.

( / Scholz & Friends) Read more