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Absolut Radio's DAB+ stations one of the fastest growing groups in Germany

21.03.2024 - Germany Germany

In the ma 2024 Audio I published today, the Arbeitsgemeinschaft Media-Analyse (agma) announced that the DAB+ programmes of the national Absolut Radio family of stations have once again achieved some of the strongest growth in the whole of Germany, particularly in the 14 to 49 age group, which is important for marketing. In terms of average hourly listeners, Absolut Radio achieved growth of 18 per cent, making it one of the clear winners of the market survey for Germany-wide programmes. "We often deliberately take unusual paths for radio with our stations, try out a lot and sometimes realise so-called radio no-goes," says Mirko Drenger, CEO of Antenne Deutschland. "The new figures show us that we are on the right track to reach new and fresh target groups. What's more, our programme seems to be turning these target groups into long-term listeners," Mirko Drenger continues.

(Antenne Deutschland) Read more