Australia to get dedicated DAB+ channel for Paris 2024 Olympic Games
06.09.2023
- Australia
A world first united media content ecosystem allowing brands to reach 98% of Australians in a campaign window stretching nearly 10 months is the centrepiece of Nine’s Olympic and Paralympic Games marketing offering, it has been revealed. 2GB’s Breakfast with Ben Fordham and 3AW Breakfast with Ross and Russ will broadcast live from Paris, and with 24/7 coverage on a dedicated Olympics DAB+ channel, a daily podcast featuring updates will be released at 6am each morning.
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