Boom Radio audiences grow

03.08.2023 - United Kingdom

Boom Radio — the national DAB station targeted at baby boomers — has increased its audience again with 641,000 adults now listening each week, according to the latest official research. The music radio station for baby boomers launched during lockdown by presenters broadcasting from their bedrooms and garden sheds has seen spectacular growth in its audience in the last 12 months. Over the same period, the amount of hours spent by listeners with the station each week has more than doubled from 3.2m 12 months ago to 6.6m today*. Each listener is also now tuning in for over 10 hours per week, making Boom listeners the most loyal of all commercial radio listeners.

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