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BBC Radio 4 begins to transition listeners from Long Wave

30.05.2023 - British Broadcasting Corporation (BBC) WorldDAB Member - United Kingdom United Kingdom

The BBC has begun an information campaign to help transition listeners of Radio 4 Long Wave (LW) to alternative BBC platforms. This follows the announcement in May 2022 that the BBC is to stop scheduling separate content for Radio 4 LW in anticipation of the closure of the LW platform, owned and operated by a third party, which is coming to the end of its life as a technology. Radio 4 LW is starting to run targeted on air trails from today, giving listeners plenty of advance notice of the coming changes. Digital listening has grown significantly over the past decade as the range of alternatives has become easier to switch to, and listeners are increasingly accessing content elsewhere on the BBC. The audiences for Radio 4 LW are small, but we know there are some who still tune in on LW for their favourite programmes.

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