DAB retains biggest share of UK live radio listening

12.05.2023 - United Kingdom United Kingdom

DAB digital radio retains by far the largest share of live radio listening by device, the latest RAJAR Audio MIDAS Survey from the UK has found. DAB digital radio has a 42% share, with AM/FM Radio (analogue not digital) on 28% and Voice Activated Speaker at 13%. The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within this liberated environment; including device usage, activities, location, who listened with. The spring 2023 fieldwork was carried out over two weeks in March with a sample of 1,886 former RAJAR respondents adults aged 15 plus, completing a 7 day online diary

(RAJAR) Read more