Radio Rock: a campaign in Lombardy to promote DAB+

16.03.2023 - Italy Italy

Radio Rock, like many other broadcasters, is investing in DAB+ to expand its catchment area. The Rome-based broadcaster, however, is probably one of the first to launch a specific campaign on digital radio. And so these days, Radio Rock is present - also - in the printed press, reminding the potential Lombard audience of its almost regional coverage. Like others, it can be heard in digital quality in the provinces of Milan, Monza, Lodi, Pavia, Brescia, Bergamo and Cremona.

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