How a digital station for boomers has become a runaway success

05.08.2022 - United Kingdom United Kingdom

Boom Radio’s old classics make me want to dance around the kitchen, writes Libby Purves. Boom sweetened the last long lockdown for many, and they stayed. Radio 2 still rules with 14.5 million weekly listeners, and you can get it on the knackered old Roberts in the garden shed. But as DAB and online listening rose, Boom nearly doubled its reach.

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